Meet the Founders
Nudo was founded by Sonia and Monica, who first met while working at a tax compliance firm in Brighton. With complementary backgrounds across commercial strategy, sales, operations and delivery, we saw first-hand how difficult it can be for businesses to build the right commercial foundations and create sustainable growth.
Mònica Llussà
Mònica is a multilingual international tax and business consultant with 10+ years’ experience, focused on EMEA. She has worked in high-growth firms, global organisations and a Big Four, combining technical tax knowledge with commercial and practical insight in cross-border settings.
Originally from Spain, she studied Business Administration and continued studies in France and South Korea. Having lived and worked in four countries, she offers an international perspective, cultural sensitivity and adaptability.
Mònica excels at solving complex problems, simplifying processes and finding practical opportunities for better business operations. She uses analytical thinking and a collaborative, relationship-driven approach, aligning solutions with each client’s commercial goals to support sustainable international growth.
Sonia García- Álvarez
Sonia is a commercial strategist with 13 years’ experience driving growth across SaaS, legal, tax and compliance in the UK and EMEA. She has worked with startups and global firms, advising C‑suite leaders, designing go-to-market plans and building commercial teams that deliver lasting results.
Originally from Barcelona, Sonia studied Law with a focus on Intellectual Property. Her legal training helps her navigate complex commercial issues, while her consultative sales background lets her turn technical knowledge into clear business outcomes.
She brings strategic and creative thinking to senior leadership, influencing board discussions, business strategy and growth initiatives. She has led sales teams, set up sales and marketing functions, and challenges conventional thinking to find new opportunities. Clients rely on her to simplify tough decisions, connect people and turn bold ideas into practical, measurable strategies.